The new Plovdiv Mayor, Slavcho Atanassov, is developing a thorough program for culture tourism in Plovdiv. that was announced during the Regional Forum Event "Trans-Balkan Culture Corridor Greece-Bulgaria-Romania: Shared Heritage and Common European Future".
Some of the goals of that project feature popularizing the concept of inseparable cultural heritage of the three countries and targeting of cutural tourism and cultural indisutries there as key industries for the region.