AdWeekMedia recently held polls asking users what they believe some of the “Bests of the 2000s” were. According to their data and picks, Apple has come out on top of 2 of the 33 possibilities that stretch across four categories, including media, agency, creative, and brand.
These two possibilities include both the “Brand of the Decade” with Steve Jobs—a “brilliant marketer who happens to be the CEO”—at the forefront and “Campaign of the Decade” with Justin Long and John Hodgman getting the spotlight (no pun intended).If you ask me, both of these decisions are very well earned, considering how both how persuasive Apple’s advertising has been in getting switchers to the Mac as well as how well Steve Jobs has moved the company forward in all aspects.Interestingly enough, the readers choice poll for the brand of the decade also has Apple with 50% of the vote followed by Google in second with only 26%.
However, in the readers choice poll for the campaign of the decade, both the American Legacy Foundation’s “Truth” campaign and the MasterCard “Priceless” campaigns were chosen over Apple’s. That said, the votes were much closer, with only a 4% difference between first and third place.
Either way, it’s certainly cool to see results like this in favor of our favorite company over in Cupertino.
Of course, the marketers' wish could soon become reality - keep 'em peeled for the arrival of Microhoo!. ®